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When was the last time you used metrics to measure your marketing performance? Were you able to discover any insights? Here are 3 metrics that are killer when it comes to helping you evaluate marketing efforts:
27 Feb 2014
Are you looking for ways to create compelling content without exhausting yourself? Do you feel clueless on what you should write next? Here are 5 easy tips to create content when you don’t have the slightest clue: 
27 Feb 2014
At an event hosted by the BC Chapter of the American Marketing Association (BCAMA
25 Feb 2014
Duncan Stewart is the Director of Research at Deloitte Canada - here are his thoughts on digital marketing:  
25 Feb 2014
Online marketing doesn’t work in silos – it needs to be integrated with traditional marketing to become impactful.
24 Feb 2014
Although running split-tests can help you increase your conversion rates, they can be time-consuming and difficult to perform frequently.
21 Feb 2014
When did you last analyze your Twitter account? How can you tell how well you are performing compared to your competition? Here are 3 metrics for measuring Twitter performance:
20 Feb 2014
Although content marketing is an effective tactic for engaging with current and prospective clients, it is time-consuming and can take away marketers’ time from developing other marketing initiatives.
19 Feb 2014
Digital marketing offers a variety of features that traditional media doesn’t have. For example, digital marketing enables companies to target highly qualified consumers with tools such as Promoted Tweets.
19 Feb 2014
Google announced this morning on its Adwords BlogSpot that Shopping campaigns for PLAs (Product Listing Ads) are now available to all Adwords users.
18 Feb 2014

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