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Blog

Facebook isn’t as effective anymore – unless you pay.
14 Mar 2014
Tyrell Mara is the Communications and Engagement Manager at BuildDirect. Here are his thoughts and experiences in the digital marketing field:  
11 Mar 2014
A digital marketing training course (check out our special digit
10 Mar 2014
Although LinkedIn is smaller than other social platforms like Facebook, it’s more effective for generating traffic, attracting qualified leads, and acquiring customers.
7 Mar 2014
Though more and more companies are now using social media to attract clients and convert sales, email marketing is still the most effective sales tool by accounting for
6 Mar 2014
With the wide variety of Twitter tools available today, marketers often have difficulties determining the ones most suitable for their needs. Here are three effective Twitter tools you can use, and why we like them:  
5 Mar 2014
Every time you share a piece of content online, you are creating an additional opportunity to connect with prospective clients. Your content lets you establish thought leadership and evoke the audience’s interest in your brand.
4 Mar 2014
Rachel Thexton is a Partner at Dunn PR, a Vancouver-based PR agency. Here are her experiences and thoughts on the PR industry:   
4 Mar 2014
Finding suitable digital marketing metrics that truly reflect your initiatives can be challenging for beginners. Here are 3 tips for narrowing down the metrics you really need to track for your marketing programs:
3 Mar 2014
Google announced on Tuesday on its Inside Adwords blog that the company is rolling out “flexible conversion counting”.
28 Feb 2014

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