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Welcome to the second installment in our series introducing B2B marketers to the basics of social media marketing.
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70% of consumers trust brand recommendations from friends, 46% trust reviews from other customers, and only 10% trust advertising, according to a new Forrester study reported by
Bycarlah
22 Mar 2013
Over the next four weeks, we’ll be running a series to introduce B2B marketers to the basics of social media marketing.
Bycarlah
21 Mar 2013
Klout announced today that it is making its social scoring data available to businesses, who already use the company's influence-tracking scores to find key players in their targe
Bycarlah
20 Mar 2013
SXSW ended Sunday, bringing to a close two weeks’ coverage of celebrities, music, gadgets, and Grumpy Cat.
Bycarlah
19 Mar 2013
We were surprised not to hear about the 25th Google Panda update on Friday, after Matt Cutts discussed it at SXSW earlier in the week.
Bycarlah
18 Mar 2013
Social got more measurable for advertisers this week, with both Pinterest and Twitter announcing they are improving their analytics tools.
Bycarlah
15 Mar 2013
The US Federal Trade Commission has updated its decade-old Dot-Com Disclosures rules, which dictate how marketers must make ad disclosures on online platforms.
Bycarlah
13 Mar 2013
In our previous post, 10 tips for successful email marketing, we discussed how you can ensure your marketing emails don’t get filtered out by your customers’ spam blockers, and what you can do
Bycarlah
12 Mar 2013
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