What are FlexHours? And Why Your IT Strategy Needs It

In a VUCA world where business needs shift overnight, the old model of rigid IT contracts just doesn’t cut it. You don’t need another support ticket queue or someone to “look into it”. You’d want fast, flexible execution across IT, development, and digital operations. That’s where FlexHours comes in.
Smartt created FlexHours to replace traditional MSP retainers and bloated project scopes with something radically more useful: an outcome-first, on-demand model that adapts to how your business actually works.
What Are FlexHours?
FlexHours are prepaid, all-purpose service hours that can be used across Smartt’s full range of IT, web development, digital marketing, and transformation services. Think of them like mission credits you can deploy whenever and wherever needed—with no department silos or restrictive scopes.
You can use them for:
- Resolving urgent IT or infrastructure issues
- Launching landing pages or content updates
- Managing cloud services and licensing
- Running SEO or ad performance audits
- Patching web app vulnerabilities
- Testing new AI tools or automation workflows
- Supporting digital transformation initiatives
Instead of juggling multiple vendors or contracts, you get one partner, one team, one invoice.
Why Traditional IT Models Are Breaking Down
The break/fix model is outdated. And even monthly retainers are starting to show their limits. Here’s why:
- They’re inflexible: Need to shift from IT to marketing support mid-month? Too bad.
- They penalize agility: Fixed scopes and hourly minimums discourage experimentation.
- They slow momentum: Waiting for quotes, approvals, or “next sprint” slots can kill urgency.
- They create silos: One team does dev. Another handles security. No one sees the whole picture.
And in today’s VUCA world where clients expect quick pivots and uptime is table stakes, that rigidity becomes a liability.
Why FlexHours Are Different
FlexHours aren't just prepaid support. They're your business's operations engine. They align with the way modern organizations need to operate:
1. Total Flexibility
Need to reallocate hours mid-quarter from IT maintenance to a marketing campaign launch? No problem. FlexHours move with your priorities.
2. Cross-Functional Expertise
You don’t need five vendors. With Smartt, your FlexHours tap into one integrated team covering IT, development, digital, analytics, and AI.
3. Outcome-Focused Engagement
No micromanaging. No timesheets. Just tell us the problem or goal, and we deploy the hours where they’ll drive the most value.
4. Faster Execution, Less Overhead
FlexHours bypass the usual quoting and onboarding cycle. Already onboarded, already integrated. We’re ready when you are.
5. Built for a VUCA World
In a volatile, uncertain, complex, and ambiguous world, adaptability is everything. FlexHours give you the tools to pivot instantly.
Real-World Use Case: From Reactive to Proactive
Before FlexHours:
A client relied on three separate vendors—for IT support, web development, and Google Ads. When their site went down during a campaign, no one knew who was accountable. Fixes were delayed. Leads were lost.
After FlexHours:
Today, Smartt manages their full stack, including a new site, along its hosting, security, and marketing. We even help them with things like CRM customization and internal apps. When there are rare issues, they are identified and resolved before the client even knows there’s a problem.
How FlexHours Support Strategic IT Planning
Modern IT strategy isn’t just about uptime. It’s about enabling growth. FlexHours support:
- Continuous transformation: Use hours to trial new platforms or migrate workflows.
- Operational agility: Respond quickly to unexpected needs (e.g. cybersecurity updates, vendor platform changes).
- Cross-department collaboration: IT, dev, and marketing efforts stay aligned through one shared support system.
- Budget clarity: Predictable blocks of hours with full transparency and usage tracking.
It’s Time to Break the Contract Mold
Most vendors still sell by the hour or project because that’s how they’ve always done it. But if you’re serious about moving faster, being more resilient, and getting real outcomes from your IT and digital partners, FlexHours is the smarter model.
At Smartt, we didn’t just repackage MSP support or the marketing retainer. We reengineered it for the post-digital era. And our clients are scaling faster because of it.
Ready to make your IT strategy more adaptive? Let’s make it so.